Print this article

BNY Mellon Creates New Wealth Role To Drive Sales

Vanessa Doctor

19 August 2011

BNY Mellon has created a new role at its wealth management unit, bringing in former JP Morgan exec Paul Sari to develop a national sales strategy to reach high net worth clients within the firm's institutional arm.

Sari, who has been appointed head of institutional client development and opportunity management within BNY's wealth business, will oversee lead-generation efforts across the US. The firm's strategy seeks to maximize the relationship potential with clients in various divisions. In this role he reports to Tracy Nickl, the national sales executive for BNY Mellon Wealth Management.

Sari returns to BNY Mellon from JP Morgan, where he latterly managed business development and client management for one of the Wall Street firm's institutional business.

BNY Mellon is one of the country's largest wealth managers with $171 billion in private client assets. In other recent developments at the firm, it named Diego Folina from Standard Chartered Bank as country executive in Mexico last week, to lead its business there.